Recent news from Herald Scotland highlights a significant public demand for “polluter pays” levies, where companies would be financially responsible for cleaning up the environmental pollution they cause. This reflects a broader trend of increasing environmental consciousness among consumers.
Countries worldwide are struggling with plastic pollution, now found everywhere, including in human bodies. Simply positioning as a “green company” will no longer suffice. With tighter regulations on the horizon, businesses must urgently adjust their product offerings and take responsibility for environmental impact.
20/80 Rules for Quick Adaptation
1. Change Your Product Packaging:
Switch to paper and biodegradable materials for non-perishable products. Aim for materials that achieve a “home compostable” level of biodegradability.
2. Review Product Components and Parts:
Identify major materials that are non-biodegradable, non-recyclable, and non-repairable. Plan to replace or redesign them in the next version of your product.
3. Improve Product Durability and Repairability:
Examine product design for weaknesses. Reinforce these areas and consider mechanisms for users to repair and replace parts themselves.
Embrace sustainability not just as a marketing strategy, but as a core operational principle. By taking proactive steps now, businesses can stay ahead of regulations and meet the growing consumer demand for responsible practices.
If you want to discuss how to make your product more sustainable, please schedule a free consultation call here.