Learn From the Makers - Nike

Nike's Early Days

​Nike is one of the most popular brands in the world, known for its athletic shoes, apparel, and accessories. The company was founded in 1964 by Bill Bowerman and Phil Knight and originally named Blue Ribbon Sports. At its early days, Nike was a small company that operated as a distributor for Japanese shoe company Onitsuka Tiger. Bowerman, a track and field coach, and Knight, an athlete, had a vision of creating shoes that were lightweight and comfortable, yet durable and high-performing. They believed that a focus on the needs of the athlete could differentiate their products and that they could make a real difference in the industry.

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History of Nike

​Nike's early success came from the development of the waffle sole shoe, which Bowerman created by pouring rubber into a waffle iron. The design provided better traction and grip, and the company started selling shoes under its own brand name in 1971. The company's innovative products, combined with clever marketing and sponsorships of famous athletes such as Michael Jordan and Tiger Woods, resulted in a meteoric rise in popularity and market share. Nike went public in 1980, and by the mid-1980s, the company had become a household name.
Throughout the years, Nike has experienced its ups and downs. The company has faced controversies around labor practices and working conditions in its factories, as well as criticism for some of its advertising campaigns. However, Nike's success has largely been due to its focus on innovation and a dedication to meeting the needs of athletes.

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Lessons Learned from Nike's Maker Mindset
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• ​As a maker's brand, Nike's early days were all about identifying the needs of the athlete and creating products that met those needs. This focus on the customer is a lesson that all makers can learn from. By putting the customer at the center of everything, makers can ensure that their products are relevant and meet real needs in the marketplace.
  
  
• Another lesson that makers can learn from Nike is the importance of innovation. Nike's waffle sole design was a game-changer for the industry, and the company has continued to innovate with new materials, technologies, and designs. Makers should be constantly exploring new ideas and technologies, pushing the boundaries of what is possible and looking for ways to differentiate their products from the competition.
  
  
• Nike's marketing and sponsorships have also been a critical component of its success. By partnering with famous athletes and creating memorable ad campaigns, Nike has been able to build a strong brand and connect with its customers. Makers should focus on building a strong brand that resonates with their target audience and finding creative ways to market their products.
  
  

In conclusion, Nike is a great example of a maker's brand that has achieved incredible success by putting the customer first, innovating, and focusing on building a strong brand. Makers can learn a lot from Nike's history and approach to business, and apply those lessons to their own endeavors.

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