Learn From the Makers - Lego

Lego is a world-renowned maker brand that has captured the hearts of people of all ages. Lego was founded in 1932 in Denmark by Ole Kirk Christiansen, who was a carpenter by trade. In the early days of the company, Lego produced wooden toys, but soon after, they began producing plastic toys, which eventually led to the creation of the famous Lego bricks. Lego is a maker's brand because it has always been focused on creating products that inspire creativity and imagination.

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Lego's history is one of innovation and resilience. One of the critical moments in the company's history came in 1947 when the company began producing plastic toys. This marked a shift in the company's focus and set the stage for the creation of the iconic Lego brick in 1958. The Lego brick was a huge success, and the company quickly became known for its high-quality toys that encouraged creativity and imagination.
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Over the years, Lego has continued to innovate and grow, expanding its product line to include licensed products, video games, and theme parks. However, in the late 1990s, the company experienced a decline in sales, and it was on the brink of bankruptcy. But instead of giving up, Lego decided to refocus on its core values and products, leading to a revival in the company's fortunes. Today, Lego is a hugely successful company, with a strong presence in the toy industry and a devoted fan base.

What Can We Learn From Lego
Lego's success can be attributed to its maker's scale up strategy, mindset, and approach.

• The company has always been focused on creating products that inspire creativity and imagination, and this has been a consistent theme throughout its history. Lego has also been willing to take risks and experiment with new ideas, which has led to the creation of new products and the expansion of its product line.
  
  
• Lego's approach to product development is also worth noting. The company is known for its attention to detail and quality, and this is evident in its products. Lego has always been willing to invest in research and development to create the best products possible, and this has paid off in terms of customer loyalty and brand recognition.
  
  
• Finally, Lego's commitment to its core values has also contributed to its success. The company has always been focused on creating products that are both fun and educational, and this has resonated with customers around the world. Lego's dedication to quality, innovation, and customer satisfaction has made it one of the most successful maker brands in history.

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