Lego is a world-renowned maker brand that has captured the hearts of people of all ages. Lego was founded in 1932 in Denmark by Ole Kirk Christiansen, who was a carpenter by trade. In the early days of the company, Lego produced wooden toys, but soon after, they began producing plastic toys, which eventually led to the creation of the famous Lego bricks. Lego is a maker's brand because it has always been focused on creating products that inspire creativity and imagination.
Lego's history is one of innovation and resilience. One of the critical moments in the company's history came in 1947 when the company began producing plastic toys. This marked a shift in the company's focus and set the stage for the creation of the iconic Lego brick in 1958. The Lego brick was a huge success, and the company quickly became known for its high-quality toys that encouraged creativity and imagination.
Over the years, Lego has continued to innovate and grow, expanding its product line to include licensed products, video games, and theme parks. However, in the late 1990s, the company experienced a decline in sales, and it was on the brink of bankruptcy. But instead of giving up, Lego decided to refocus on its core values and products, leading to a revival in the company's fortunes. Today, Lego is a hugely successful company, with a strong presence in the toy industry and a devoted fan base.
What Can We Learn From Lego
Lego's success can be attributed to its maker's scale up strategy, mindset, and approach.
Disclaimer: The images used on this webpage have been found on the internet and are used for informational or illustrative purposes only. The brand and trademarks depicted in these images belong to their respective trademark owners. We do not claim any ownership or rights over these images or the brands they represent.
What We Do
Product Ideation | Design
Product Development | Prototyping
AIdeation - AI-generated Product Ideas